Ethical Marketing in RBI Group

These guidelines are based on the Consolidated ICC Code of Advertising and Marketing Communication Practice.

These guidelines are based on the Consolidated ICC Code of Advertising and Marketing Communication Practice. All units of RBI Group confirm to act according to these guidelines.

  • All marketing communications should be legal, decent, honest and truthful.
  • All marketing communications should be prepared with a due sense of social and professional responsibility and should conform to the principles of fair competition, as generally accepted in business.

 

Consolidated ICC Code of Advertising and Marketing Communication Practice